1/27/2024 0 Comments Audio tuner for streamingCompatible with ClearQAM, analog, OTA FM Radio, and ATSC, the AVerTV is a feature-rich choice that doesn't cost a fortune. The AVerMedia AVerTV Volar Hybrid Q USB TV tuner is a standout option that supports Windows computers and Android TVs. Plus, dive into the expansive special report. Avatars as actors: Are celebrity "simulation rights" ahead?.Gen AI aims to bring efficiency to the production process.Will gen AI supplant or supplement Hollywood workers?.Takeaways for diligence and risk mitigation.Penetration into the industry has already begun, and it’s just a matter of figuring out how to properly regulate and leverage the technology in a thoughtful way to benefit both creatives and consumers. There is still a mountain of hurdles to overcome when it comes to AI use in entertainment, but the writing is on the wall. ![]() AI provides the ability to self-serve clients who want to spend a minimal amount of money while still getting exposure on a large-scale podcast. Widhelm mentioned that there are a slew of small businesses that can’t necessarily afford to pay a premium for SXM Media to create copy and create ads. The obvious benefit to AI use in audio may be from the creative aspect, but there’s also a potential upside to using AI for smaller companies looking to advertise on larger audio platforms. A human touch is still very much necessary however, for more menial tasks, such as initial podcast copywriting, the use of AI saves time, resources and money. While AI as we know it now is different than anything else we’ve seen in the past, the use of machines and machine learning is not exactly brand new either. According to Lizzie Widhelm, senior vice president of B2B marketing and ad innovation for SXM Media, Pandora was a pioneer in using data from machine learning to personalize audio experiences for listeners.Ĭonsensus among audio execs at the summit was there will definitely be a blend between human and machine to advance the industry. VIP+ sat down with execs from some of the largest audio companies with influence across music, podcasting and more at Variety’s Entertainment Marketing Summit on April 19, and what we learned was that while the practical AI use cases already exist within the audio category, larger companies are finally looking into leveraging those opportunities. Nevertheless, even as there is a dark cloud over AI and its place in entertainment moving forward, it’s not all bad, and there are ways the tech can add value in the audio landscape. ![]() The emergence of AI has become a landmine of legal issues with copyright infringement just being one of many, as VIP+ explored in its latest special report on the technology, "Gen AI & IP Law." The process of regulating and protecting is moving at a snail’s pace compared with how quickly the tech is advancing and being utilized. “Any way you look at it, this oversupply, whether or not AI-created is, simply, bad. Bad for artists. Bad for fans. And bad for the platforms themselves.” and other countries, as well as laws governing trademark, name and likeness, voice impersonation and right of publicity,” chairman-CEO Lucian Grainge said Wednesday on the earnings call. “The recent explosive development in generative AI will, if left unchecked, both increase the flood of unwanted content hosted on platforms, and create rights issues with respect to existing copyright law, in the U.S. Universal Music Group had much harsher words for AI following the Drake debacle. And obviously, those are things that we’re working with our partners on in trying to establish a position where we both allow innovation, but at the same time, protect all the creators that we have on our platform.” “Really important topics and issues like name and likeness, what is an actual copyright, who owns the right to something where you upload something in claim it to be Drake it’s really not and so on. No wonder Spotify CEO Daniel Ek addressed the situation on the company’s earnings call Tuesday. ![]() Sure, we knew that this emerging technology had the ability to create music and imitate artists, but we didn’t realize how well it could do it and how quickly. The panic artificial intelligence has set off in the world of streaming audio was evident this week in some of the latest comments from moguls on this week’s earnings calls.Įver since the deepfake track “Heart on My Sleeve,” which featured the artificially engineered voices of Drake and t he Weeknd went viral, the industry got a massive wakeup call about the power of AI.
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